http://www.richerthinking.com Embrace the power of your brain. Mon, 27 Oct 2008 14:46:37 +0000 http://backend.userland.com/rss092 en If you are a web marketer, then you know how tough it can sometimes be to make money on the Internet. If you are new to the field, it can seem extremely complicated. That is why I have created my new site, MaxRatings.  MaxRatings is a site about the 3 easiest ... http://www.richerthinking.com/2008/10/27/making-money-on-the-internet/ If you have studied copy writing and advertising, then you have probably heard about the experiment with the line for the copier and giving reasons for cutting in line.  In case you haven't I will paraphrase it. It is from a book about persuasion (I forget which one).  In the experiment ... http://www.richerthinking.com/2007/12/24/whats-the-reason-for-the-sale/ If you are marketing a new product, or one that nobody has heard of, you have to create interest in the product and make it stand out from the crowd. Usually you’ve got a headline in which to capture attention, so using the right words is very critical. Most Internet ... http://www.richerthinking.com/2007/12/06/the-10-best-words-to-create-instant-interest/ Mirroring is a technique used by hypnotists and NLP practitioners to create rapport very quickly with clients. The technique was developed by Milton Erikson, the father of modern hypnosis, and basically involves the practitioner trying to mirror the client's actions. If a client was slouching in his chair, Erikson would ... http://www.richerthinking.com/2007/12/06/using-mirroring-in-sales-letters/ One technique that is central to the field of NLP (Neurolinguistic Programming) is the use of a story within a story (within another story, sometimes.) Richard Bandler, one of the founders of NLP, uses this technique quite a lot (and explains it) in the book The Adventures of Anybody. Basically the ... http://www.richerthinking.com/2007/12/05/using-the-story-within-a-story-in-ads/ One cool way I’ve found to draw attention to advertisements on a page is by using the “pop-out effect.” Basically, when we see a gradient with a much lighter color at the top transitioning into a darker color at the bottom, it appears to “pop” out at us. ... http://www.richerthinking.com/2007/12/05/pop-out-ads-using-3d-to-get-attention/ It is always exciting for me to launch a new site, no matter the content. It becomes a journey to tweak and refine the site until it becomes something I am truly proud of. It is especially true of this blog, a place to talk about what I ... http://www.richerthinking.com/2007/12/04/the-new-richer-thinking-blog/