Why do people buy from you?
It’s the fundamental question every business owner should be asking themselves. Understanding this will define your unique selling proposition (USP).
‘We are the best’ is the most common response I hear but this is not enough. It’s very important that you understand this point. Would you believe a cafe that has a banner stating ‘best coffee in the world’?
A good U.S.P ‘Attracts more prospects’.
A good U.S.P ‘Increases your conversion rates’.
A good U.S.P ‘Maximises your customer value’
Attract, Increase, Maximise (A.I.M).
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